Restaurants may have the Catch of the Day, but at Old Saratoga Books, we have The Book of the Day. It has become a daily source of amusement and pleasure at our mom and pop used bookstore, not to mention a quasi-rivalry, to see which one of us can sell The Book of the Day when it is our turn to man the front desk.
Sometimes the Book of the Day is one of our pricier books. It certainly perks us both up to have sold something in the three or four figures. Selling a nice Rockwell Kent illustrated Moby Dick was satisfying. Book of the Day kudos were earned for wrapping up an expensive cocktail book for a mixologist collector. Convincing a customer to splurge on a crisp copy of a signed modern first edition always brings a smile, but often the Book of the Day is something else entirely.
We salute each other whenever the Book of the Day is some honking big volume that resists easy shelving or which has thunked one of us in the head or tripped us up as it juts out from the shelves. We both do our darndest to avoid taking them in but somehow these herniators and unwieldy tomes sneak in the shop. When these biblio-behemoths attract someone’s attention and go home with them, they are definitely the Book of the Day.
Selling the complete works of an author earns double Book of the Day honors. Sets of Dickens, Thackeray and O. Henry, the most common multi-volume works we encounter in our area, bring even more prestige, but I was never so chuffed as when I sold a set of 50 books about various kinds of antiques, written in Italian no less, to a woman who thought they would make a lovely engagement present for some lucky couple. The binding was naturally quite attractive, but they took up so much bookstore real estate and upstate New York is not chockablock with people who are fluent in Italian, so I had worried that they would molder on our shelves until Dan and I ourselves became antiques.
Selling a piece of ephemera earns high fives with us for the Book of the Day. Ephemera may be in vogue with the book buying public these days, but I find it hard to display in our traditional bookstore setup. Several years ago though, one of our talented customers bequeathed us with a handmade chest made from discarded card catalog drawers that we use for house much of our ephemeral stock, but mostly I just bag and tag (place in a plastic baggie and tack to a wooden bookshelf endcap) the items that are too small, wide or floppy to stand upright in the shelves, so they make us very happy when someone approaches the desk with thumb tack in hand.
The Book of the Day is often some poor book that has languished at the shop for years. Before we even opened our shop doors we responded to a Pennysaver ad about buying the stock of a retiring bookseller named Leonard. Some of these “Leonard” books, as we have referred to them now for over twenty years, somehow still populate the darkest recesses of our drama and poetry sections, no matter how many times we comb through and cull them. When a customer brings a Leonard book to the desk (I can recognize the former seller’s distinctive price code on the front flyleaf), I just about pull a rib muscle in quiet exultation.
Then there is that special breed of books that catch our fancy for reason of their exquisite jacket art or bindings or some strange title or subject matter that we face out or place in the shop windows. I love when these special books get adopted and validate my faith in their allure.
The Book of the Day could be some amazingly common title that someone brings to the desk and which I may reflexively think has been plunked from our 3-for-$1 bargain carts, but actually bears some audacious price (i.e., anything more than 33-1/3 cents). In this case, the Book of the Day might be Jane Fonda’s Workout Book, a cookbook by the Frugal Gourmet, a Da Vinci Code hardcover, or --be still my heart-- a self-help or business title. Bam! The customer is not only buying the Book of the Day but cleansing our shop.
And then there’s the Book of the Day category which makes each of us smile the most: when we sell the perfect book to the perfect person, like someone who relates that they have been looking for a certain title for years or to complete a series. Many Books of the Day have been purchased by one of our young customers who’s now in high school, who has been collecting books since he was two feet tall. His mom usually rewards him with a bookstore shopping trip after a successful semester and he always picks out interesting historical material, from biographies to Victorian store ledgers to ephemeral items. Whatever he buys is usually pretty cool and it’s so satisfying to ring up his book finds and see how enthused he is about them.
For all you booksellers out there, do you have Books of the Day?